Tuesday, December 23, 2008

FDA picks a fight with Coke Plus

Coke is selling a soft drink, "Coke Plus," fortified with "essential nutrients" (according to their site) vitamin B, zinc and magnesium. The idea seems a little crazy to Pound360. Do we really want people skipping veggies in place of fortified soft drinks? What next, fortified candy bars?

Well, the FDA is taking a stand. They claim Coke Plus is "misbranded" because it doesn't pack the nutritional punch needed to earn the "Plus" label, reports WebMD. Even if Coke plus adds more vitamins, the FDA "does not consider it appropriate to fortify snack foods such as carbonated beverages."

Pound360 agrees. Eat more vegetables if you're worried about not getting enough nourishment in your diet.

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I started pound360 to channel my obsession with vitamins, running and the five senses. Eventually, I got bored focusing on all that stuff, so I came back from a one month hiatus in May of 2007 (one year after launching Pound360) and broadened my mumblings here to include all science.