Wednesday, July 16, 2008

PoundRant: Skin care beverages? We smell a joke.

So there's a drink out there called Borba. No, not boba, that drink with the great big gell-ball things in them. Borba. It's "skin balance water." On the bottle, it claims to "diminish skin's dryness, sensitivity and roughness" (at least that's what it says on the lychee-flavored bottle that Pound360 tested).

It's expensive, too. The bottle we got was on sale for $2.50 (which, we believe was 50 percent off). It tasted okay. Zero calories. But we didn't notice whether or not our skin was any less dry, sensitive or rough.

Now, we wouldn’t argue that this stuff is useless. We're pretty sure if you drink, say, 10 bottles of Borba a day, there would be an impact on skin health (it's tough to tell because it only says to drink Borba "daily" on the bottle -- but neglects to say how much daily -- to "enhance skin").

To make sure consumers know what they're getting into, the manufacturers of this stuff should be required to say exactly how many bottles a day are required to maintain the advertised results. Yes, a big black sticker that says, "It is required that you drink 10 bottles a day of this stuff to get the advertised result." That way a consumer understands it will take $50 per day (if it actually takes 10 bottles daily to get the result) or $1,500 per month to get the same result that, say, you could get from an $8 bottle of skin moisturizer.

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I started pound360 to channel my obsession with vitamins, running and the five senses. Eventually, I got bored focusing on all that stuff, so I came back from a one month hiatus in May of 2007 (one year after launching Pound360) and broadened my mumblings here to include all science.