Wednesday, June 25, 2008

Researchers Identify Brain's Adventure Zone

Neuroscientists have located a region of the brain, the ventral striatum, that shows increased activity "when subjects chose unusual objects in controlled tests," reports Reuters. Stimulation of this region was followed by a reward: the release of dopamine. This suggests an evolutionary advantage to being adventurous. "It makes sense to try new options as they may prove advantageous in the long run."

But beware. The daring may also be susceptible to marketing hype, gambling and drug addiction.

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I started pound360 to channel my obsession with vitamins, running and the five senses. Eventually, I got bored focusing on all that stuff, so I came back from a one month hiatus in May of 2007 (one year after launching Pound360) and broadened my mumblings here to include all science.