Tuesday, March 04, 2008

The Great ‘Airborne” Scam

Okay, I’ll admit I bought it. Probably $100 worth of Airborne brand vitamin and herbal supplements to fend off colds over the past couple of years. But as it turns out, I was the victim of “clever” and “deceptive” marketing according to a report at CNNMoney (by way of Yahoo Firnance).

According to the report, the makers of Airborne are pledging $23.3 million to settle a false advertising suit.

“"There's no credible evidence that what's in Airborne can prevent colds or protect you from a germy environment," said one expert.

Airborne isn’t going out of business anytime soon. Although settling for millions, the company denies “any wrongdoing or illegal conduct.”

Here’s where I got fooled. Airborne was positioned on store shelves next to cold remedies like Zycam, Sudafed and other stuff I figured there was some science behind. Now I don’t know what to believe. But I’ll tell you what, unless the manager at my local grocery store has already done it, I’m going to ask them to move the Airborne to the powdered beverage section.

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Pound360 Archive

About Me

My photo
I started pound360 to channel my obsession with vitamins, running and the five senses. Eventually, I got bored focusing on all that stuff, so I came back from a one month hiatus in May of 2007 (one year after launching Pound360) and broadened my mumblings here to include all science.