Monday, December 31, 2007

Junk Mail Claims 100 Million Trees

Few things annoy me more than junk mail. It comes in piles that I throw directly into the trash, which makes me feel guilty. When I get back from a few days on the road, it’s overflowing and spilling onto my porch, which sucks. And the clincher: there doesn’t seem to be any way to stop it.

At least I thought that until happening upon the latest edition of the
Vegetarian Times.

In the magazine there’s a short clip, “Say NO to Junk Mail” which describes how damaging junk mail is for the environment and what you can do to stop it. (Sorry, no hyperlink to the piece, I couldn’t find the piece online.)

As it turns out, 100 million trees are chopped down each year to fuel the junk mail beast. According to
41pounds.org, that equates to, well, 41 pounds per adult annually. The group also claims that “junk mail produces more CO2 than 2.8 million cars.” Though they don’t explain how that CO2 comes about. (Is it the manufacturing of the junk mail, the delivery of it or a combination of both?)

Via the Vegetarian Times, I learned that 41pounds.org can stop 80 to 95 percent of junk mail by doing the dirty work of contacting junk mailers and trade groups like the Direct Marketing Association (which maintains a sort of
do-not-mail list).

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Pound360 Archive

About Me

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I started pound360 to channel my obsession with vitamins, running and the five senses. Eventually, I got bored focusing on all that stuff, so I came back from a one month hiatus in May of 2007 (one year after launching Pound360) and broadened my mumblings here to include all science.