Monday, October 16, 2006

Coke Stole My Idea, Launches Calorie-Burning Bev

There's a new soft drink hitting the stands in January of 2007 which claims to burn 50 to 100 calories per 12 ounce serving, reports the Independent (UK).

Does this mean that if I drink 20 cans of this stuff per day (which should burn up to 2000 calories), I can eat all the onion rings and ice cream I want without fear of gaining weight? At least 2000 calories worth of this stuff on top of everything else I drink in a day? Please?

The drink is called "Enviga" and, according to the Independent (UK), it will contain "caffeine, calcium and a green tea extract called epigallocatechin gallate." This mix should boost the metabolism and in turn, help you torch extra calories.

As it turns out, the 12 ounce serving burns 100 calories "over the course of a day." So the answer is no, this doesn't open the door to guilt-free junk food binges.

Last summer, I predicted this. I swear. After passing a billboard for "Pepsi One" and "Coke Zero," I asked a co-worker of mine, "when will Pepsi come out with -10?" Looks like Coke beat them to the punch.

Enviga joins other "negative calorie" drinks like EliteFX's "Celsius,"
which has been on store shelves since last year.

4 comments:

Loran said...

uhmm interesting, never heard of this drink!

Coach Factory said...

ugg boots, oakley pas cher, louis vuitton, juicy couture outlet, vans, ray ban pas cher, beats by dre, p90x, ghd, lancel, nike free, ugg boots, ferragamo shoes, chi flat iron, burberry, new balance shoes, soccer shoes, bottega veneta, timberland, converse shoes, north face outlet, hollister, insanity, jimmy choo, lululemon, hermes, air max, soccer jerseys, yoga pants, nike air max, hogan, marc jacobs, mcm handbags, mulberry, celine handbags, abercrombie and fitch, supra shoes, mont blanc, birkin bag, wedding dresses, montre pas cher, rolex watches, nfl jerseys, ralph lauren, asics, reebok outlet, karen millen, herve leger, valentino shoes, louis vuitton

Coach Factory said...

cheap sunglasses, canada goose, ray-ban, rayban, cheap sunglasses, oakley vault, cheap oakley sunglasses, canada goose outlet, oakley vault, ray ban, ray ban outlet, canada goose, oakley outlet, moncler, ugg, moncler outlet, oakley, ray bans, ray ban, canada goose, oakley outlet, canada goose, tn pas cher, oakley sunglasses cheap, ray bans, oakley sunglasses outlet, rayban, moncler, gucci, louboutin, canada goose outlet, oakley vault, oakley sunglasses cheap, ray ban sunglasses outlet, oakley sunglasses outlet, cheap oakley sunglasses, moncler, ugg boots, ralph lauren, raybans, ray ban, ray ban outlet, oakley sunglasses cheap, cheap oakley sunglasses, discount oakley sunglasses, oakley sunglasses outlet, cheap sunglasses, cheap oakley, oakley outlet

Coach Factory said...

louis vuitton outlet online, michael kors, prada handbags, air max, michael kors outlet, coach outlet, burberry outlet online, tory burch outlet, michael kors outlet, coach factory, ray ban sunglasses, louboutin, air max, ralph lauren, louboutin, michael kors outlet, nike air max, true religion, oakley sunglasses, gucci outlet, longchamp, nike air max, toms shoes, oakley sunglasses, chanel handbags, coach outlet store, ray ban sunglasses, longchamp outlet, ray ban, jordan shoes, polo ralph lauren outlet, louboutin, nike shoes, polo ralph lauren, nike free, true religion jeans, michael kors, louis vuitton, prada outlet, coach purses, true religion outlet, burberry outlet online, air jordan, tiffany and co, louis vuitton handbags, polo ralph lauren outlet, kate spade outlet, nike free, oakley sunglasses

Pound360 Archive

About Me

My photo
I started pound360 to channel my obsession with vitamins, running and the five senses. Eventually, I got bored focusing on all that stuff, so I came back from a one month hiatus in May of 2007 (one year after launching Pound360) and broadened my mumblings here to include all science.