Wednesday, September 06, 2006

The Evolution of Drink Containers

For those of us who have a hard time zeroing in on a particular flavor of soft drink, Ipifany of Sudbury, MA has a solution, reports Discovery News.

You know the situation. You see that a soft drink is on sale, and you're ready to purchase, but which flavor do you pick? Grape, melon, strawberry, lemon lime? Well, in the near future, you may not have to worry. Ipifany has developed a bottle that comes equipped with flavor buttons that allow consumers to flavor soft drinks on their own. The buttons are actually reservoirs that, when squeezed, release flavor into a base substance (like cola, fitness water, etc).

But it's not just drinks. According to Discovery News, "Other products, such as paint, perfume, and shampoos could also offer customized colors, scents or conditioning formulas."

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I started pound360 to channel my obsession with vitamins, running and the five senses. Eventually, I got bored focusing on all that stuff, so I came back from a one month hiatus in May of 2007 (one year after launching Pound360) and broadened my mumblings here to include all science.