Wednesday, August 09, 2006

100-Calorie Snack Packs Take Off

Have you seen those 100-calorie snack packs of cookies, chips and other junk food at the store? Ever wonder who's buying those? Well, according to a Newsweek report, there are a lot of people buying these things.

The 100-calorie packages were launched by Kraft in 2004. In the first year alone, the food giant took in $100 million on these small snack packages. This is a sales record that "fewer than one percent of new packaged-good products in the past decade have achieved," one expert told Newsweek.

Of course, with sales like theses, this is just the beginning. In the first half of this year, 42 more 100-calorie products have hit shelves. By contrast, it took all of last year for that many 100-caorie products to be released.

My question: are people really eating less? Are they stopping themselves at a single 100-calorie bag of wheat thins, instead of eating 500-calories worth straight from the box. Or are they eating five of those little 100-calorie bags, and gaining as much weight as ever?

Call me a pessimist, but my bet is that one snack equals about five 100-calorie pouches, the same as someone would have eaten if they had a conventional-sized package.

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I started pound360 to channel my obsession with vitamins, running and the five senses. Eventually, I got bored focusing on all that stuff, so I came back from a one month hiatus in May of 2007 (one year after launching Pound360) and broadened my mumblings here to include all science.